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Graphics, photography, and social media transformations created with Affinity Photo, Adobe Photoshop and Canva Pro.
DESIGN
SOCIAL MEDIA FEED TRANSFORMATIONS
Utilizing colour theory and the artistic properties of shapes and space to transform social media feeds to attract consumers by creating an more aesthetically pleasing experience for consumers.
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after
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BAKER/DECORATOR
Throughout my cupcake business, I created over 100 different cupcake designs, specific to the customers request :)
GRAPHICS
Designed a mascot/logo for Western's Ski and Snowboard Club, making the club more recognizable and memorable to students
Designed over 160 graphics for a few social media pages, helping brighten up their style and increase sales.
BROCHURE
Creating content to display new products made for marketing emails
PHOTOGRAPHY
Utilizing the professional lighting, colour, spacial and editing skills I have learned through various photography courses and internships during my undergrad.
"Perspective"
Shot on Canon EOS 60D
"inadequate" - beauty standards in relation to young adolescent women
Shot on Canon EOS 60D
Everything seen within my series of compositions is intentional and tells a story of a girl getting ready to go out. Sometimes when we compare ourselves to celebrities and models, we belittle ourselves and find ourselves unattractive, desperately trying to get on their level through the “magical” fix of makeup. I wanted this piece of artwork to connote a deeper meaning to viewers, suggesting that we are not alone. Using the emotions of what it is like for a girl to get ready in this society can be very self-deprecating, due to the mass exposure of edited models and stars acting as the blueprint for how we should look. I decided to purchase a vogue magazine for the shoot because I thought that specific magazine would further enhance my message due to the preexisting connotations surrounding vogue and the recognizability factor. In terms of colour, I was heavily influenced by the show Euphoria and the early 2000s popular culture style, trying to make these photos appear as freeze frames from a 2000s film.
